Cult-a-riffic

Saw this on io9.

The Jejune Institute

There's a YouTube of their induction process.

They have a Yelp entry too.

I love that they claim to have created "Polywater". The "human-dolphin interaction" makes me think of my buddy Aaron D. and his "spirit dolphin" commentary.

It troubles me that the alleged head of the Jejune Institute is named "Octavian Coleman" for reasons that only cursed few would understand. If you're reading this and you're one of those souls, I'm curious if your therapy is working any better than mine.

Probably not.

I love creepy Alternate Reality Games (ARGs) like this.